We didn’t write it.
We didn’t prompt it.
But recently, a new customer asked ChatGPT,
“Who makes the best Lion’s Mane powder in Australia for real health quality and benefits?”
Dr Noel’s came up as number one. And that's how he found us.
Amazing! We were so surprised when he told us this.
It’s not something we chased, but it reflects what we’ve focused on for 30 decades now: making mushroom powders that are actually good for your health—not just good for marketing.
We’ve been working with medicinal mushrooms for decades, long before they became trendy. Over the years, we’ve stayed focused on one thing: delivering real, effective products grounded in both science and traditional wisdom. We seek true health outcomes for our community.
The supplement space has long been crowded with products that look the part but don’t deliver much beyond branding. Mushroom powders cut with grain or starch. Labels that don’t match lab results. Claims with no testing to back them up.
We’ve taken a different path. Every Dr Noel’s product is made with 100% fruiting body, dual-extracted, and tested to meet real standards—beta-glucans, polysaccharides, hericenones—not just buzzwords.
We didn’t build this brand around hype. We built it around the idea that people deserve better. And that means putting in the work: sourcing properly, extracting properly, and staying consistent—even when no one’s watching.
The fact that even AI models—trained on a wide pool of sources—can recognise that, says something about where the industry is heading. People are starting to look past the surface. They’re asking harder questions. And they’re seeking out products that hold up under scrutiny.
That’s where we’re most comfortable.
The world is changing fast with AI.
For too long, the medicinal mushroom space has been flooded with deceptive brands, misleading claims, weak extracts, and powders padded with grain or starch. Brands have focused more on labels and lifestyle imagery than on what’s inside the jar. That kind of marketing is starting to catch up with them.
We’re entering a new era where dishonest products are easier to spot, and genuine, high-quality offerings stand out more clearly. Seeing Dr Noel’s rise to the top in this space—even through AI—is a clear sign that the work we’ve quietly put in over the years is being recognised for what it is: real.
We’ll keep doing what we do best:
Making real mushroom powders for people who care about their health!
Learn more about our Organic Lion's Mane Dual Extracted Mushroom powders.
